By: Dwayne Moore
Prepared For: Jini Thornton
Date: June 30th, 2025
We propose a full-service brand and launch campaign for Elite Access, a transformative 2 day workshop built to empower Black women accountants to enter the high opportunity world of sports, entertainment, and influencer accounting.
Our strategy will elevate the Elite Access brand through cinematic storytelling, emotionally driven campaigns, authentic content, and precise funnel execution, all designed to sell tickets with a $25K–$35K.
We won’t just market a workshop, we will create a cultural movement around what it means to be a Black woman business manager, financial strategist, and money mentor in the entertainment industry.
Black women accountants & CPAs aged 35+
Already running a firm or in practice
Have personal ties to athletes, entertainers, or influencers
Desire legacy, financial scale, and cultural credibility
Seek a roadmap to enter the sports/entertainment ecosystem and become “the money team”
Objective: Position Jini as the gateway into sports & entertainment accounting for Black women entrepreneurs.
Deliverables:
Develop a Brand Architecture that connects Jini’s existing platforms (Thank Me Later, Black Women Will, Envision) into a unified narrative that supports Elite Access.
Optimize IG, podcast, email, and FB content to reflect a cohesive voice and brand promise.
Craft a messaging playbook built on Jini’s core values: legacy, entrepreneurship, access, and transformation.
Strategically time messaging shifts beginning July 2025, with a rollout calendar for August–October.
Objective: Build a high-converting sales system that matches the sophistication and emotional stakes of the offer.
Deliverables:
Landing pages: opt-in, thank you, sales page
Email & SMS messages
Sales videos
Data capture integrations (Kartra, Thinkific, etc.)
Objective: Create visceral, culture-shifting visuals that make accounting feel human, elevated, and powerful.
Creative Assets:
“Accounting Looks Like This” Series
Short-form IG/LinkedIn/TikTok videos shot on cell phone
Jini or participants in raw, behind-the-scenes moments
Talking about real money moves, not just spreadsheets
Vibe: real, accessible, confident
“The Pivot” Mini-Docu Series
Cinematic mini-docs highlighting the journey of women who pivoted into entertainment finance
Jini’s story woven in (Luda, tour life, Ricky Smiley, etc.)
Interview cuts from Jini’s team & clients discussing her leadership and impact
Social Promos & Paid Ads
Caption templates for Jini to post natively
Brand teasers: “This isn’t your typical workshop.”
Countdown reels, team testimonials, impact stats
A/B test static + video ad creative on FB/IG/YT
Educational & Empowerment Content
“5 Things to Know Before Taking on Your First Entertainer Client”
IG carousels on what a business manager really does
Reels of client case studies or real scenarios handled by Jini’s firm
Funnel tech setup with Kartra, Thinkific, Zoom/Webinar platform, and Stripe/PayPal
Integrate live replay hosting with lead capture
Tag automation for segmentation and nurture
Objective: Build excitement, trust, and conversation before, during, and after the event.
Execution:
Launch two Facebook groups: General Interest (pre-launch) & Paid Inner Circle
Weekly engagement (testimonials, wins, Q&A, spotlights)
Assign moderator or train internal team
Build sense of sisterhood and shared ambition
We will help Jini create platform-specific pillar content using her authentic voice:
Podcast episodes tied to Elite Access themes
Video clips of her teaching moments and speaking truth on legacy, money, and scale
LinkedIn posts for positioning her as a pioneer in entertainment accounting for Black women
Pull moments from her Black Women Will, Radio One, Thank Me Later history to build credibility
Messaging, roadmap, rollout plan
Landing pages, automations
Video shoot, edits, ad design
Ad campaign setup & management
AV, media, team interviews, recap capture
On-site crew for photo, video, BTS
Capture testimonials, workshop energy, emotional transformations
Support with stage visuals
Branded signage
Optional: Workshop recap film or doc-style highlight
Total Range: $18,000–$28,000+ depending on scope, team involvement, and level of execution desired.
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Based in Buford, Georgia just outside Atlanta, we serve clients locally, across the state, and abroad. Our team of photographers, videographers, designers, and social media strategists delivers fresh, forward-thinking campaigns. From corporate headshots and drone videography to billboard designs and branding strategies, we tailor each project to ensure your brand stands out in a crowded marketplace.
Prestige Visuals Media provides photography, videography, drone, social-media and live-stream services with an emphasis on corporate headshots, interview videos, and documentary work across Buford, Atlanta, Alpharetta, Cumming, Johns Creek, and surrounding North Georgia.
